Once Upon A Child comes to AVL


Once Upon A Child comes to AVL

  • Rachel Leslie

    Just a local twenty-something excited to bring AVL news to you!
once upon a child

Once Upon A Child®, a leading children’s clothing and accessories retail resale concept, announced the grand opening of its location in Asheville located at 104 River Hills Road Unit D&E. The brand is known for its affordable, gently used children’s clothes, shoes, toys, equipment and more, and provides local parents with a place that not only puts cash back into their pockets, but sells gently used brand name clothing and accessories for less.  

With a focus on being a sustainable shopping resource for local families, Once Upon A Child is part of Winmark - the Resale Company™, a unique national retail resale franchise that focuses on sustainability, small business formation and providing Resale for Everyone™.   

The new Once Upon A Child is owned and operated by Heather and Jarrod Bardaville. For 20 years, Heather has worked in the natural stone industry in sales and design. Jarrod formed a pressure cleaning company that was very successful. He now manages an asphalt plant and had been doing this for the past 10 years. Recently, Jarrod and Heather have made a career of flipping homes. They first experienced Once Upon a Child in Naples and fell in love with the value, selection, and sustainability efforts. The pair decided to invest in Once Upon a Child because they knew they could help many families directly with its affordable options and stylish selection. This is their first location, but they have plans to open one more in Asheville and eventually expand to surrounding areas. This location will bring over 20 new jobs to the area. 

Once Upon A Child’s unique retail resale concept allows for clothing, toys and accessories for kids to end up in someone else’s house rather than thrown into a landfill, providing a resource for new or existing parents who are looking to update their children’s closet on a budget and in a mindful environmental manner. 

“Our store fills a distinct niche in the retail market by offering stylish, sustainable, and affordable clothes,” said Bardaville. “We understand how expensive it is to raise children today and want to offer an affordable option for local families. By purchasing merchandise directly from consumers, we’re able to offer our customers lower prices and a great opportunity to receive cash on the spot for items they may have otherwise simply given away.” 

Unlike a typical consignment store, Once Upon A Child does not require appointments and pays on the spot for items it purchases from consumers. At Once Upon A Child families are able to buy necessities for their children at great values, and turn their gently used items into cash. 

In addition, Once Upon A Child ensures that all products purchased and sold meet mandatory and voluntary safety standards. Staff members stay up-to-date on current recalled items, immediately pulling all recalled products from shelves and making sure all items purchased are safety-checked to meet current standards. 


For questions on the buying process or store hours, the new Once Upon A Child can be reached at 828-505-0737 or www.onceuponachildasheville.com. 


About Once Upon A Child® 

Once Upon A Child® leads North America in the buying and selling of gently used kids’ merchandise – from children’s apparel, baby equipment and footwear to books, toys and more. With 400 franchised stores in the United States and Canada, we are focused on sustainable style and play. Once Upon A Child is franchised by Winmark – the Resale Company™, which also franchises Play It Again Sports®, Plato’s Closet®, Style Encore® and Music Go Round®. For more information visit www.onceuponachild.com


About Winmark Corporation   

Winmark − the Resale Company®, is a nationally recognized franchising business focused on sustainability and small business formation. We champion and guide entrepreneurs interested in operating one of our award winning resale franchises: Plato’s Closet®, Once Upon A Child®, Play It Again Sports®, Style Encore® and Music Go Round®. At March 26, 2022, there were 1,276 franchises in operation and over 2,800 available territories. An additional 44 franchises have been awarded but are not open.